As you may have noticed, Samsung has been criticized for choosing little or nothing to change the design of its new Galaxy S23, compared to last year’s models. But is this really negative? Especially when we’ve had so many changes to what really matters? (Performance and Features)
Isn’t this exactly what Apple does (almost) every year, by implementing small aesthetic changes to its core design philosophy launched in 2017, originally with the iPhone X? So if Apple can, why can’t Samsung?
This is a topic that we have already discussed a little, in the article below.
If Apple can, why can’t Samsung?
Therefore, I am the first to say that what works in the Apple world does not always work equally well in the Android ecosystem. After all, while on iOS Apple is queen and mistress, on the Android side, in addition to Samsung, we also have Xiaomi, Oppo, Vivo, among many others… All of them battling for the exact same market share, with their own designs, strategies, and technical innovations.
However, in a world where the iPhone changes little or nothing in design, it makes sense to crucify Samsung for maintaining last year’s appearance. Especially when the design of the S22 Ultra was so popular with consumers? Maybe yes on the one hand, but not on the other.
What sides are these?
Well, on the one hand, if Samsung is repurposing the design, as well as various internals, it would have been positive to see a price hold rather than an overall increase of around 13%. But, again, this is the exact same Apple strategy with the iPhone. In case you don’t remember, in September 2022, the apple giant announced the new iPhone 14, with a much higher price compared to previous generations.
On the other hand, is it hard to swallow an S23 Ultra at €1449? AND! No doubt it is. Especially in Portugal, where the minimum wage is €700. Still, the truth is that there are several improvements in the hardware and software, which make the entire Galaxy S23 range excel in what really interests me, performance and day-to-day fluidity.
An improvement, in my opinion, superior to what Apple was able to offer in the transition from the iPhone 13 to the iPhone 14.
But what is really important in the midst of all this is to know your opinion. Why do you think Samsung is being criticized when its main rival in the mobile world has been doing exactly the same thing since 2017? Share your opinion with us in the comments box below.